In this paper I suggest that under certain conditions, the diversification of the right can be an opportunity rather than a weakness. This is especially so when voters’ preferences on different policy dimensions are unbundled: that is, when voters have liberal preferences on some dimensions but not others, and vice versa. Right-wing parties can take advantage of this when they present voters with qualitatively different combinations of positions on different dimensions. This opens the door to a ‘right-wing division of labor’, in which parties on the right mobilize constituencies with diverse preferences and thus expand the right-wing parliamentary bloc. I examine this argument using survey data on voters’ preferences and parties’ positions in 2010.