Although ‘gender theory’ was not often mentioned during the Family Code debate, the term literally exploded in 2014, when the government adopted marriage equality legislation after the Family Code was rejected on a public referendum in 2012. The Civil initiative Za otroke gre! started to frame their arguments against marriage equality in terms of ‘gender ideology’; gender was constructed as an all-invasive weapon in the hands of radical homosexual activists and feminists.
This paper maps out and explores the emergence, the content and the effects of the ‘gender ideology’ discourse in the context of both Family Code debate (2009 – 2012) and Marriage Equality debate (2014 – ongoing) in Slovenia. It analyzes how gender ideology is a new chapter in the battle against human rights of LGBT-persons, in which language and concepts, which were until recently used by the proponents of gender equality and human rights of LGBT-persons, are now (ab)used by conservative actors.