The shadow of turmoil developments indeed places the veil of non-manageability as well as it invites numerous political and academic deliberations on Europe’s fate, its ability to survive and thrive amidst change. Such momentary outlooks fail to embrace, however, the very idea behind sustainability – everything is changing, change management is the key. Europe is changing the neighbourhood while changing itself, and this should be unarguably seen as a strategic capability to embrace the future and celebrate sustainability.
Against this background, the current paper seeks to depart from hastened search for short-term efficiency of EU neighbourhood policies, and focus instead on the long-term effects of Europe’s sustainable engagement in its neighbourhood. It pleads for spotlighting EU’s structural power and its neighbour-state transformative performance – from cooperation partnerships to enhanced association forms. Drawing on empirical evidences from the newly associated Eastern neighbourhood (Ukraine, Georgia and Moldova), the paper will explore why and how EU’s structural power proliferates ‘transformational change’.