This panel engages with the various channels through which parties and candidates appealed to their electorates in the wake of European democratization. Applying sub-national designs, the papers consider women’s electoral participation at the time of suffrage in Spain; strategic mobilization of the newly enfranchised groups in Sweden; development of campaign appeals to voters in the United Kingdom; partisan strategies to attract masses of alienated voters who might oppose the new regime in Germany; and efforts by parties to preserve political power after the extension of the suffrage in Norway.