The session gathers research papers that propose new perspective on consumer law research by conceptualizing ongoing processes in EU consumer law within a wider social context. Katalin J. Cseres will open the debate with the paper ’Sustainable consumption and consumer responsibility in EU law’ on how EU law may contribute to the emergence of an active and responsible consumer who contributes to sustainability in the EU, by assessing various layers of EU law against the theoretical models on sustainability developed in marketing and business studies. The panel will widen the discussion with the human rights dimension of sustainable consumer protection by the paper of Aurelia Ciachi Colombi and Jilles Hazenberg on ‘Social sustainability, human rights and unfair personal securities in Europe’ that explores the social component of sustainability, firstly on theoretical level, and then from the perspective of moral values in the field of personal securities. Stephanie Law will deepen the discussion on consumer contract justice with the paper on ‘Integrating National Civil Procedure and the (Sustainable) Protection of EU Consumer Interests’ that examines the proceduralisation of contract fairness law in Europe. The panel will close with the paper on ‘Legal sustainability in time of crisis- the case of consumer contract fairness in Europe’ by Mónika Józon that conceptualizes system sustainability in law and critically assesses the post –crisis sustainability of the new concept on contract fairness evolved under the impact of the global financial crisis in Europe.