Social democratic ideological change in times of crisis: The British Labour partyIn a period of less than two decades the British Labour party has undergone two phases of major ideological change, which can be summarized as the rise and demise of New Labour. For many commentators the transformation of the party into ‘New Labour’ represented a process of modernisation, that is to say a process of accommodation to deep-rooted social, cultural, electoral and economic trends . Little though was given to the possibility that the conjuncture of forces to which New Labour was a response was in itself unstable and ephemeral. The financial crisis and the rash of severe economic and political disturbances it has caused has rendered problematic many of the assumptions, beliefs and axioms upon which ‘Third Way’ social democracy was grounded. Recently we seen the emergence of Ed Miliband-sponsored ‘One National Labour.’ But in an age of allegedly abating ideology how significant are these changes? How do they inter-relate with institutional, cultural and global forces? And is there any possibility for the rejuvenation of a distinctively social democratic project?