The aim of this paper is to analyse the rationale behind this public intervention in favour of the development of domestic services and to highlight the economic, political and social issues it raises. This paper does so through an analysis of the policy discourse at the EU level, and a comparison of the policies implemented and their consequences in France and Sweden. Not only have these two countries introduced a similar instrument to promote domestic services, they are also the countries that have gone furthest in Europe in terms of the support provided. We suggest that the uncovering of similar trends in the logic and modes of public intervention and in the social, economic and political consequences of this public intervention in two strongly contrasted social models could be revealing of more global trends in Europe, linked to more profound transformations of welfare states, of labour markets, and of societies more generally.