Wider contributions: (1)“Loyalty benefits” are not exotica, but an unacknowledged type of social right (e.g. veterans’ benefits). They are especially prominent in countries deeply divided along ethnic and/or cultural lines (e.g. Belgium) and are acquiring renewed prominence as some welfare states seek to segment insider and outsider entitlements (e.g. Denmark). (2)Welfare state scholars frame diversity as a challenge to solidarity and therefore to diffuse risk-sharing and redistribution. We shift the focus to divided societies in which states and social sectors have an interest in promoting selective benefits based on particularistic identities. (3)Scholarship in political economy presents neoliberal reformers as promoting selective social rights for the disadvantaged and protecting the market as a playground for the privileged. Our findings paint a different picture, challenging the assumption that neoliberalism is driven by a sacred ideological program rather than by profane institutional interests.