In this paper, we question this welfare state centered perspective on the politics of consumption taxation by looking at the introduction of the Value Added Tax in the European Community in 1967. This reform meant the breakthrough of this form of consumption taxation, which today has been adopted by all OECD member states except for the US. In contrast to the welfare state centered literature, we argue that political struggles about this crucial tax reform did not center on a conflict between supporters and opponents of an expansion of the welfare state. Instead, this tax was mainly seen as a tool to foster market integration in Europe by reducing barriers to trade. As we show, the main conflict was thus between supporters and opponents of greater market integration in Europe.